Digitisation, Digital transformation and Their Impacts on the Fashion Industry

Your topic should be divided up into approximately three – four themes, streams or components that you have discovered as your research and mapping has enabled a more ‘deep’ and sophisticated understanding of your topic. These sub-themes should be explored and investigated by looking at multiple (12-15) separate pieces of literature that provide perspective on each sub-theme. Remember that you should make every attempt to paraphrase the supporting points and arguments you have found from the scholarly articles you have discovered. Try to avoid using direct quotations unless they are regarded as ‘classic’ remarks.
The overarching aim of this section is to ‘shed light’ on each of the sub-themes you have developed. These are to be identified, explored and prepared for the evaluation you will undertake in your Major B research.
(Tip1: Ensure that you select relevant scholarly and highly credible secondary sources to inform the sub-themes you have created, it is preferable to include a mix of books, journals and articles as opposed to blogs, newspapers items or unsubstantiated opinion pieces. Keep asking yourself exactly how does each of your sources relate (specifically) to your topic themes?
You can distribute the 3000 words for this section as you see fit in terms of how you allocate them to each sub-theme.
Ensure that you use ‘research-based language’ throughout this and the previous section.
Tip2: Research-based language is where you avoid using “I”, “Me”, “My” etc. An example is “Brown (2012) suggests that fashion seasons are still based on distinct climatic seasons” or “Smith and Jones (2013) propose a slightly different view that a year is just one big, ’dynamic’ season with new ranges injected virtually monthly”. In other words, your opinions should not be present anywhere, you are analysing and reporting on the opinions of other, more credible, experts.
Proposed Research Design (Major B)
Tip1: this is where you provide some detail about WHAT methods you are going to use in your Major B Project and WHY you have elected to use them, remember your data collection for Major B will involve a majority of primary sources
Tip2: you should also state HOW you intend to collect your data by using the various data collection techniques available (observation, experiment, interview – personal (depth) interview, focus group, group survey (in person), group survey (online), etc.
Again, you need to be able to explain the relevance of using each particular data collection technique to the research objectives you have established.
6.2.1 Information required
Using your research objectives as a starting point, state precisely the type(s) of information that you will need to obtain a conclusion concerning the themes, concepts or relationships that you are researching.

​Tip: this will of course be consistent with the stakeholders you have already identified in “Part 4. Framework”, moreover, it should also demonstrate a ‘link’ to your findings (ideas, concepts, expert opinions) within “Part 2. Intro/Background” and “Part 3. Literature Review”
6.2.2 Data Collection techniques
State the data collection technique you envisage using in order to obtain each separate piece of data you will need to satisfy your research objectives.
Tip: use as much detail as you can here, you should be predicting: WHERE and HOW you will collect data, SAMPLE SIZE(S) (where appropriate) and a brief statement of how you propose to ANALYSE the data collected.
Survey Questionnaire(s)/Focus Group Discussion Guide(s)/ Interview Question(s)
​A draft of each research instrument (above) you will be using should be developed and placed in the Appendices of this Proposal.
6.2.3 Limitations – Discuss any factors, conditions or circumstances that may limit or prevent you from achieving your stated research objectives.
Tip: once a limitation is identified, be prepared to be creative in terms of proposing a solution that may allow you to overcome the issue/problem
6.2.4 Access – State how you propose to gain access to the various respondents you have identified.
Tip: this could simply involve mapping how you will establish contact with respondents and whether you envisage any specific protocols that may be necessary (eg. An appointment necessary to gain access to an industry pundit, or a special Facebook page set up from which a survey can be conducted and controlled, etc)
6.2.5 Ethical Procedures-
• Standards of behaviour
• Written consent by participants
• Commercial confidentiality
Tip: in general, RMIT students undertaking research on people must adhere to the principles in: National Statement on Ethical Conduct in Human Research (2007) – Updated May 2015 Please study this code of research ethics and use any parts that are relevant to your study ensuring that you acknowledge their source.

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