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Identify possible target markets for the following products:
Kellogg’s Corn Flakes
In my opinion, the target market for Kellogg’s Corn Flakes includes the rich, urbanized, Westernized part of the population. Kellogg’s Corn Flakes distinguishing as “fast, opportune breakfast” targeted at the growing number of middle class families who value time and practicality. Age is a significant demographic variable for Kellogg’s Corn Flakes as the product will target fixed segments that are more likely to consume healthy food products. The healthy breakfast cereal product such as Kellogg’s Corn Flakes focuses more on children – 3 to 12 years old and senior adults – above 65 years old. Kellogg’s has to deal with the issue that buyers of “Corn Flakes”, generally adults and often women, are not always the consumers. “Corn Flakes” are intended towards the whole family, healthy minded customers. It provided a fast meal before the early morning rush to school, and some kids and adults ate it as a snack at other times of the day. Kellogg’s also evades differences that based on the age, sex or gender.
Wilson Tennis Rackets
Wilson tennis rackets, in my opinion, has several target markets including tennis clubs, corporate fitness centers, high schools, and homeowners. Wilson manufactures racquets to meet the requirements of tennis players with differ skill levels. Beginner racquets are made with inexpensive material, while racquets created for higher-level players feature Wilson’s “nCode molecular technology frame construction”. The target audience is not limited only by professional players and includes students, adults in the age bracket 30-40 years, active lifestyle people within the mid to high income group (40% of the fan base earns $56-85k per year in salary) who are looking for excellent quality of life participate in tennis liveliness. Geographic location: mainly the city, but principally everywhere (based on population and popularity of tennis).
Since Disney World is located in Orlando, Florida, I think the target market for Disney World includes primarily families, with two or three children, ages 3 – 12, but Disney World is so large that it literally caters to all ages. Disney World appeals to kids, adults, singles, young couples, couples without kids, and even senior adults. Both male and females frequently attend Disney World. The product that young adults will be receiving by visiting this service (a wide zone with restaurants, clubs, and stores) would be entertainment and pleasure after hours. Continuing their joy from a great day at the parks, young adults can mingle together, away from children and strollers, and generally “eat, drink, and be happy”. People attending Disney World typically have a high income to expend. The customers that are visiting Disney (either with an annual pass or on a vacation) are supposing to spend money. While many young adults can not have a lot of money, many will splurge for an entertainment night out. The advantage of having a group of clubs, stores, and restaurants on Disney World possession will make the cost comprehensible.
In my opinion, the target market for Diet Pepsi includes principally youth (both male and females) between the ages of 16 and 29 with a fast-paced, exciting, urban lifestyle. This target market of people are college students or make up the working class, drive fast cars (or would like to) they entertain with friends and go to parties and dance clubs. Another part of target market are women, ages 35 – 49 who are health-conscious and/or diet-conscious and balance work, family, and a myriad of cultural and educational activities. They like to live a balanced, healthy lifestyle where they may meet their fitness needs without having to loss the things they enjoy – such as soft drinks – and Diet Pepsi provides them with that choice. Geographic location: large metropolitan areas.
“Beyond Breakfast”, Prasad Sangameshwaran, The strategist, Feb. 05, 2008
“Bottled Drink Products | Bottled Water, Soft Drinks, Energy Drinks, Sports Drinks & Bottled Tea.” American Beverage Association. 25 Mar. 2009
Judge, T., & Robbins, S. P. (2007). Organizational Behavior. Peason Prentice Hall.
Skilbeck, J and Pedicini, C (1990) Tennis Facility Planning: A Manual for Local Government, Sport and Recreation Victoria, Melbourne.