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Technology trends and developments in the field of marketing

  • Posted by 3 dollar essay team
  • Categories essay requirements
  • Date March 21, 2021

Evaluate the recent technology trends and developments in the field of marketing by using the marketing mix concepts (below) and appraise its impact:

Marketing mix concepts :

1. Products
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/advertising their product in the market/ in marketing it” provide an example of a company.
– What are the innovative trends in distribution?
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How dose it change the marketing landscape?

2. Price
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/advertising their price in the market/ in marketing it ” ) provide an example of a company.
– What are the innovative trends in distribution
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How does it change the marketing landscape?
marketing essay
3. Place
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/ advertising their place in the market/ in marketing it” ) provide an example of a company.
– What are the innovative trends in distribution
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How does it change the marketing landscape?

4. Promotion
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/advertising their promotion in the market/ in marketing it” ) provide an example of a company.
– What are the innovative trends in distribution
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How dose it change the marketing landscape?
Please use the same below layout with the same headings and subheadings
1. Brief summary of the topic.
2. A discussion on the recent trends and developments impacting each of the marketing mix.:
a. Product
▪ Evaluation
▪ Impact
b. Price
▪ Evaluation
▪ Impact

c. Place
▪ Evaluation
▪ Impact

d. Promotion
▪ Evaluation
▪ Impact

3. Conclusion
4. References – Please follow the APA format
Recommended Reading
Textbook:
Kotler, P. & Keller, K.L (2016). Marketing Management. 15th edition, ISBN-13: 9781292092621 Journal a rticles Belk, R. (2020). Resurrecting marketing. AMS Review, 168–171.
Storbacka, K., & Moser, T. (2020). The changing role of marketing: transformed propositions, processes and partnerships. AMS Review, 299–310.
Kumar, V. (2018). Transformative Marketing: The Next 20 Years. Journal of Marketing, 82(4), 1–12.
Ritter, T. (2020). Reclaiming or rebranding marketing: implications beyond digital. AMS Review, 311–314.
Magazine articles:
Arora, A., Dahlstrom, P., Hazan, E., Khan, H., & Khanna, R. (2020). Reimagining marketing in the next normal. McKinsey & Company, July.
Boudet, J., Huang, J., Rothschild, P., & Von Difloe, R. (2020). Preparing for loyalty’s next frontier: Ecosystems. McKinsey & Company, March.
Lehmann, S., Liedtke, N., Rothschild, P., & Trevino, E. (2020). The future of brand strategy: It’s time to ‘go electric.’ McKinsey & Company, May.

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