Technology trends and developments in the field of marketing

Evaluate the recent technology trends and developments in the field of marketing by using the marketing mix concepts (below) and appraise its impact:

Marketing mix concepts :

1. Products
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/advertising their product in the market/ in marketing it” provide an example of a company.
– What are the innovative trends in distribution?
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How dose it change the marketing landscape?

2. Price
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/advertising their price in the market/ in marketing it ” ) provide an example of a company.
– What are the innovative trends in distribution
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How does it change the marketing landscape?

3. Place
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/ advertising their place in the market/ in marketing it” ) provide an example of a company.
– What are the innovative trends in distribution
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How does it change the marketing landscape?

4. Promotion
Evaluation:
– What are the recent trends happening in the field of products “ how the companies using latest trends and technologies in weighting/advertising their promotion in the market/ in marketing it” ) provide an example of a company.
– What are the innovative trends in distribution
Appraise it’s impacts:
example
– Has it increase the sales?
– Has it decrease the sales?
– How dose it change the marketing landscape?
Please use the same below layout with the same headings and subheadings
1. Brief summary of the topic.
2. A discussion on the recent trends and developments impacting each of the marketing mix.:
a. Product
▪ Evaluation
▪ Impact
b. Price
▪ Evaluation
▪ Impact

c. Place
▪ Evaluation
▪ Impact

d. Promotion
▪ Evaluation
▪ Impact

3. Conclusion
4. References – Please follow the APA format
Recommended Reading
Textbook:
Kotler, P. & Keller, K.L (2016). Marketing Management. 15th edition, ISBN-13: 9781292092621 Journal a rticles Belk, R. (2020). Resurrecting marketing. AMS Review, 168–171.
Storbacka, K., & Moser, T. (2020). The changing role of marketing: transformed propositions, processes and partnerships. AMS Review, 299–310.
Kumar, V. (2018). Transformative Marketing: The Next 20 Years. Journal of Marketing, 82(4), 1–12.
Ritter, T. (2020). Reclaiming or rebranding marketing: implications beyond digital. AMS Review, 311–314.
Magazine articles:
Arora, A., Dahlstrom, P., Hazan, E., Khan, H., & Khanna, R. (2020). Reimagining marketing in the next normal. McKinsey & Company, July.
Boudet, J., Huang, J., Rothschild, P., & Von Difloe, R. (2020). Preparing for loyalty’s next frontier: Ecosystems. McKinsey & Company, March.
Lehmann, S., Liedtke, N., Rothschild, P., & Trevino, E. (2020). The future of brand strategy: It’s time to ‘go electric.’ McKinsey & Company, May.

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